STRATEGIC PLAN

With an eager consumer base, ongoing technology and policy leadership, and a clean electricity grid, California is well positioned to provide a leading example of successful plug-in electric vehicle (PEV) market growth for other regions to follow. Such a transition can help bring energy security, air quality, climate change, public health, and economic benefits to California. PEV technology is already enhancing California’s competitiveness in the global marketplace and providing for the state’s sustainable growth in the 21st Century. The state has an opportunity to continue demonstrating cultural leadership and capitalize on the coming PEV market. It has the economic, political, social, and technological wherewithal to shape the market, affect desired outcomes, and position itself as an economic center for PEV industries.

But developing a sustained market for PEVs in California will take concerted effort. Multiple stakeholders are already working to create a strong foundation of the PEV market. This strategic plan leverages their ongoing and extensive activities and recommends new actions that require their coordination. Their collaboration will help California Take Charge in the global transition to PEVs.

The Collaborative's Strategic Plan, TAKING CHARGE, aspires to facilitate PEV market growth so that, by the end of the decade, hundreds of thousands of PEVs are sold annually in California and the market contributes significantly to California’s ongoing economic, energy and environmental policy objectives. Its strategic focus intends to solidify California as a technological, manufacturing, economic, and policy leader that benefits from – and shapes – the global PEV market for decades to come. If the six goals are achieved by the end of this decade, this plan will be a success.

The Strategic Plan was developed around three structural elements: 

• Six Goals for California’s Plug-In Electric Vehicle Market Through 2020
• Taking Charge proposes a vision, in three phases, through which sustainable PEV markets emerge by the end of the decade
• Recommendations to help California TAKE CHARGE in the PEV Marketplace